One of the vital cogs in the success of today’s businesses is the promotion. This promotion can be accomplished with the application of Social Media Marketing (SMM) principles. By exploring different social media platforms and placing content strategically, a huge amount of traffic can be attracted towards one’s website. SMM is instrumental in building a real-time connect with your consumer.
A 2017 survey by Nielsen indicates that an average adult (18+ years) spends more than 25 hours a week on social media, which means more than 3 hours a day. Therefore, you can imagine how important it is to create an impact on social media through original content. Do remember that the reach of this medium is huge, which means that creating brand awareness on this medium can help your business rise to amazing levels.
As compared to traditional methods of marketing, SMM is highly affordable. One need not spend on big hoardings, pamphlets, cold calls and print marketing campaigns. Of course, the actual price really depends on the marketing mix that one chooses, but it is still quite economical. Paid advertising on social media can start off small, and the spending can be increased gradually.
You can track your real-time progress on social media with the help of monitoring tools. The advantage of using an online medium is that you will be able to monitor the results of promotional activities in real time. This way, you can choose certain activities and let go of others, once a trend is visible over time.
Content as an opportunity to connect
Today people are sharing content in massive doses across the US market and other countries. Every image, video, blog and comment that you share gives a chance to the online audience to react. Not all interactions result in positive conversion, but they can certainly build the strength of your brand. Content in the form of blogs, videos, articles and more are being shared, and if they are written well and make valid points, there is no reason that a positive impact will be created.
Better brand loyalty
Through SMM, your customers will be able to connect with your business easily. Social media will certainly help you increase customer loyalty and retention. After all, developing a loyal fan base is always the main goal of a business, isn’t it?
Social media does not just introduce your product or service to customers- it needs to be used as a platform for promotional campaigns. Each of the social media platforms is actually service channels where customers can directly respond to the business.
As you may have realized thus far, there really is no way to deny the role that SMM plays today in the establishment of any business. The right social media strategy will help your business gain better SEO, healthy customer satisfaction, higher traffic, a loyal customer base and more. Competition increases by the minute in today’s world, so the earlier you begin, the quicker you will see growth in your business.