Digital VS Traditional Marketing

Many businesses struggle to decide which kind of marketing to do for because of their budget. You might be thinking that how do I know if my marketing strategy is working or not. In order to clear the terms, the print ads in newspapers or magazines are examples of traditional marketing. Other are flyers, commercials on TV and radio and billboards. If a business builds a website, advertising the brand name with the help of different social media like YouTube, Facebook, and Twitter is called digital marketing.

Advantages of Traditional Marketing

You can reach your target audience– A radio ad play in one location or flyers go to households in a selected location.

The materials are kept. The customers have a hard copy of materials that they can read.

It is easy to understand as people are exposed to this kind of strategy.

The Downside to Traditional Marketing

There is little interaction between the medium used and customers. It is like providing details to the public.

Print or radio advertisements are costly. Printing materials are expensive.

Results cannot easily be measured. Was the campaign successful?

Benefits of Digital Marketing

You can target local and international audience– You can customize a campaign to specific audience demographics like location, gender, age and interests. This makes your campaign more effective.

Your audience selects how they want to see your content– While some like to read a blog post, some like to watch YouTube video. Online people get the choice to opt for communications.

Interaction with the customer is possible with social media networks. You can encourage your prospects and followers to take action such as visit your website, rate them, read about your products and services, buy them and provide feedback.

It is cost-efficient- the cost is cheaper than traditional marketing.

Data and results are recorded– With insights tools by most social media channels, you can check on the campaigns at any time. 

Real-time results– You are not required to wait for weeks to boost your business. You can also analyse the number of visitors to the site and subscribers increase, conversion rates, peak trading times, and much more.

Brand Development- A well-maintained website with the quality content add value to the target audience with the scope of lead generation. 

Viral– How frequently your sales flyers get passed by your customers and prospects?  Online, using social media buttons, email and social media channels permits the message to be shared quickly.   The physical material is more “real”, has a meaning and a place. It is better to get connected to memory as it engages with spatial memory networks.

Hence, with the above discussion it is quite clear that the physical material consists of more emotional processing, that is quite important for brand associations and memory. Also, physical materials created more brain responses when connected with internal feelings. Hence, traditional and digital marketing is more relevant in their own places. So, you can include both the strategies in your marketing campaign.

Traditional VS Digital Marketing – Dec 2018 – Shivi Agarwal

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