Social media isn’t a fad or trend. It’s an enduring reality of online existence. For marketers, it’s indispensable. But when you approach social media as a marketing channel, things may get a bit confusing.
Here’s why. Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. It’s more than just Facebook. You need to figure out which of the legion networks to join. Then, you need to determine optimal messages, posting frequency, cost of social media management, integration with other marketing channels, and how to make the most of the billions of people who are purportedly hanging out on social media.
To clear the confusion, here are four questions that you should answer.
1. Where is my audience?
2. Where is my audience active?
3. Where is my audience searching?
4. What niche social media sites are right for me?
I’ve provided these four questions as a framework for determining your social media strategy. Don’t join randomly. Instead, choose intentionally, by answering the four questions.
Join the Big Four
At this stage in social media, there are four sites that reign supreme. These sites are crucial, regardless of your audience, your business model, and your strategy. Join them.
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:
Increased Brand Recognition
Improved brand loyalty
More Opportunities to Convert
Higher conversion rates
Instead of spending time and resources developing an elaborate plan, start small and build your social media engagement slowly. The beauty of taking this approach is that it keeps your social media on track to achieve your business objectives without abandoning your process as soon as other activities and projects take priority.
A social media presence is an important part of any digital marketing strategy. Social media is a tool for small businesses to reach potential clients and interact with current clients in a community-type way. Social media offers a way for small businesses to be personable and provide unique information about their companies on a platform that consumers trust. Individuals and businesses increasingly look to social media for news and updates from their social community
Today, 50 percent of the world’s population is less than age 30. This generation is more connected and tech savvy than any generation. The way they consume information is also a great departure from past generations, they want what they want, when they want it, and how they want it.
Social media platforms provide a source of general information and news about a company, a way for businesses to interact with customers and other businesses as well as a way for businesses to improve organic search results.
Creating an online brand presence is about capturing the attention of the targeted audience. At present, consumer’s today look to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services. With that in mind, let’s examine seven key insights as to how to effectively maximize your online brand presence: