What is the Difference Between AdSense and AdWords?

The difference between Adwords and Adsense is that adwords allows you to advertise on the Google search results pages (and the network of partners) while Adsense is the platform to use as a publisher to display Google Ads on your website.

AdWords has been around longer. Google launched AdWords in 2000, while AdSense began in 2003.

The main difference is that AdWords is used by advertisers and AdSense is used by publishers.

Both platforms are developed and owned by Google and they have positively contributed to Google’s success. As a blogger or website owner there are many reasons why you should understand the difference between the two.

Today’s generation of businesses share their content, merchandise, articles and services on the web. It’s a pretty competitive and tough market. Especially if you have a lot of competition for your keywords

Google gives two types of search results when users type in a search term. Organic and paid. Organic search results are those that most closely match the search term and paid results are advertisements. You can tell the paid results because they usually have a shaded background.

If you’re struggling to show up in organic search results, you may want to consider Google AdWords. Advertising online via Google AdWords has a large reach and is the way many sites thrive or even survive online

Google AdWords is one of the many pay-per-click (PPC) advertising platforms that generate revenue depending on the number of clicks.

You set a daily budget that you are comfortable with (that you can change any time). There is no minimum spend.
You are not charged when your ad is displayed, only when your ad is clicked and your website is visited.
AdSense is a great way to generate revenue from your site by adding “Ads by Google”. The ads for AdSense are provided by Google Adwords. AdSense is free, but you must apply and have your site approved by Google in order to participate. The more content you have, the better chance you have of getting accepted into the program.Once you have been approved you will be able to create “Ads”, and then be given code to display that ad on your website.

AdSense spiders scan your web site and generate a list of the keywords that your web page is optimized for. Based on these keywords, ads will appear on your page next to each of your articles. Google robots filter the ads for a particular page using language and page content, thereby preventing unproductive ads appearing on the page.Every time someone clicks on one of the ads you receive a commission.
Ease of setting up an account

It is very easy to set up an AdWords account. You just need to create a Google account, sign in to AdWords with your Google account email and password, and then set your time zone and currency preferences.

With AdSense, registering requires more steps. You must submit an application that includes your:

  • Website URL
  • Website language
  • Account type (individual or business)
  • Name
  • Address
  • Phone number

You also must agree to various AdSense policies. They include:

  • Not placing ads on sites that include incentives to click on ads
  • Not placing ads on sites with pornographic content
  • Not clicking on the Google ads you’re serving through AdSense
  • Certifying you’ve read the AdSense Program Policies
  • Acknowledging you don’t already have an approved AdSense account
  • Acknowledging you’re at least 18
  • Certifying the name you use matches the name on your bank account

Once you submit this information you can either decide to use an existing Google account for AdSense or create a new Google account. Once you sign into your account you’re told your application is being reviewed, and you’ll receive an email in one to two days.

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